13 inquiries to ask digital expertise platform distributors in the course of the demo


Digital expertise platforms are scorching proper now. That’s as a result of DXPs, and the headless and hybrid CMS which can be central to them, are revolutionizing the way in which content material is created, managed and delivered to units and platforms throughout the globe.

Given all of that promise, entrepreneurs are definitely evaluating these applied sciences and one essential a part of that course of is the demo.

It’s vital to arrange demos inside a comparatively quick timeframe of one another to assist make related comparisons. Guarantee that all potential inside customers are on the demo name and take note of the next:

  • How simple is the platform to make use of for the day-to-day duties dealt with by every division that will probably be utilizing it?
  • Does the seller appear to grasp our enterprise and advertising wants?
  • Are they exhibiting us our “must-have” options?

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Listed here are 13 inquiries to ask every vendor that can aid you slender the sector:

  • What sort of content material supply velocity enhancements do you sometimes see along with your shoppers?
  • Why have you ever adopted the strategy you suggest (totally headless or hybrid content material supply) and what does that particularly imply when it comes to how the entire system comes collectively?
  • How is the DXP hosted? PaaS? SaaS? Non-public cloud? On-premise software program set up? Or some mixture of those?
  • How does the platform combine with different martech platforms (i.e., CDPs, advertising automation platforms, CRMs, DSPs, DAMs)? What capabilities are native to the brand new platform and the way is it modularized?
  • Do you’ve got pre-built connections to options we already use or sources of content material or performance that we want?
  • What reporting do you present that can doc the ROI from our efforts?
  • What sort of buyer assist is included? Can we choose up the cellphone to report issues?
  • Will we’ve a devoted Account Supervisor and technical assist, particularly with the preliminary migration?
  • Do you’ve got different shoppers in our vertical?
  • What sort of skilled companies can be found? And the way a lot do they price?
  • How does the corporate deal with requests for product modifications?
  • What new options are the seller contemplating?
  • What’s the long-term roadmap and launch dates?

Good luck!

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Concerning the creator

Pamela Parker

Pamela Parker is Analysis Director at Third Door Media’s Content material Studio, the place she produces MarTech Intelligence Stories and different in-depth content material for digital entrepreneurs along side Search Engine Land and MarTech. Previous to taking up this position at TDM, she served as Content material Supervisor, Senior Editor and Govt Options Editor. Parker is a well-respected authority on digital advertising, having reported and written on the topic since its starting. She’s a former managing editor of ClickZ and has additionally labored on the enterprise facet serving to unbiased publishers monetize their websites at Federated Media Publishing. Parker earned a grasp’s diploma in journalism from Columbia College.

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