Incredible Link Building Strategies in 2023


Link building is one of the oldest strategies in the SEO world, and for good reason: it works! In this post, we’ll cover what link building is, how it’s evolved over the years, and why it’s still a fundamental part of any search engine optimization strategy. We’ll also teach you how to build links on your own website and find opportunities to build them elsewhere. By the end of this post, you’ll have everything you need to know about effective link building strategies in 2023!

What is link building?

Link building is the process of attracting links to your website. Links are important because they help search engines determine where a page should rank in search results, and the number of quality links you have can also indicate how trustworthy your site is.

Link building can be done for SEO or branding purposes; both approaches require different strategies and goals. For example, if you’re interested in ranking highly on Google’s SERPs (search engine result pages), then you may want to focus on creating high-quality content that attracts backlinks from other websites with relevant content as well as social shares from social networks like Facebook or Twitter. On the other hand, if branding is more important than rankings then link building might involve reaching out directly through email campaigns or ad campaigns on platforms such as LinkedIn Ads where people who fit within certain demographics might be interested in what it is that your company does exactly?

The evolution of link building

Link building is not what it used to be.

In the past, links were king and could make or break your search rankings. But now that Google has become so sophisticated at detecting unnatural patterns of link building, the importance of quality over quantity has never been more apparent. In fact, many SEOs are saying that link building is dead because no one seems to care about getting links anymore–and this may be true for some industries and niches where there’s little competition for rankings. However, if you’re looking to grow an audience or increase sales in a competitive industry (like ours), then you’ll need quality backlinks if you want any chance of success in 2023!

The difference between link building and spamming

Link building is a long-term strategy. It takes time and effort, but the benefits of link building can last for years.

Spamming is a short-term strategy that involves mass emailing or posting on social media platforms in order to get links from those websites. Spammers are looking for quantity over quality, so they’ll do anything they can think of to build links quickly – even if it’s not ethical or appropriate for their business’ reputation (and sometimes even if it’s illegal).

Link building for SEO purposes

Link building strategies in 2023 is one of the most important elements of SEO. It’s a strategy used to improve your website’s search engine rankings by creating links from other websites and webpages to yours, which improves its relevancy in search results.

There are two types of link building: external and internal. External refers to links coming from other websites or web pages on the internet (i.e., “outbound”), while internal refers to links that lead back into your own site (i.e., “inbound”).

Improving your domain’s authority

First, let’s get one thing straight: link building is still important. But when we talk about link building strategies in 2023, we’re not just talking about getting links from other sites–we’re talking about building authority.

In order to rank higher in search engines and get more organic traffic from Google and other search engines, you need to improve your domain authority. This means getting more high-quality backlinks (and fewer low-quality ones), improving your site architecture so that it looks more authoritative from an algorithmic perspective, ensuring that all of your content has relevant keywords/keyphrases within it and using those keywords/keyphrases naturally within the text itself (rather than stuffing them into anchor tags).

How to build quality links on your own website

There are several ways to build links on your own website. One of the most effective is by linking to other pages that are relevant to your business. This can be done by adding anchor text in the link, or by including internal links within content on the page.

You should also consider linking out from each page of your site, but be careful not too many links will look like spammy self-promotion and make users feel like they’re being sold something rather than served information or entertainment value. The same goes for linking too many times within one article: if every paragraph ends with an external link it will distract readers from what they came here for (i.e., reading!)

Finding relevant guest posting opportunities

Finding relevant guest posting opportunities is the first step in getting your content published on high-quality sites. You can use a number of tools to find these opportunities, including:

  • Google search (keywords: “guest post”, “guest post sites”)
  • Alexa Rank (
  • Ahrefs Site Explorer (

Once you’ve identified some potential sites, it’s time to contact them!

How to successfully run a blog contest or giveaway — and get links!

A blog contest or giveaway is a great way to generate traffic, links, and social media shares. But if you don’t do it right, your contest could backfire — and get you penalized by Google.

Here are some tips for running a successful contest:

  • Make sure that the prize is relevant to your industry. If we were running an SEO contest, our prize might be something like “a free year’s worth of SEO services from Joomla!” That would make sense because we’re in the SEO business! But if we were in the diaper business instead of SEO (yes, there are companies like this), offering up diapers as our grand prize would probably make people think twice about entering the giveaway — especially since most babies aren’t potty trained until age 2 or 3!
  • Make sure that entrants will want what they win enough that they’ll enter again next year when their child turns 1 (or whatever). It doesn’t matter how much traffic comes from those posts — if no one enters again next year because they didn’t win anything interesting enough then all those links won’t help us rank higher than our competitors who did similar giveaways but had better prizes available at different times throughout history

Credibility and trust are key.

  • Credibility is the most important element of link building.
  • Trust is the second most important element of link building.
  • Trust is a combination of authority and relevance, quality and quantity, social signals (social proof) and links.

Link building is still important, but you have to do it the right way.

Link building strategies in 2023 is still important, but you have to do it the right way.

The truth is that link building isn’t about getting links, it’s about earning them. The way we earn links today has changed dramatically over the last few years and will continue to evolve in the future as well. It’s no longer just about having the best content on your site or being linked from other sites; instead, it’s about building trust and credibility through social media engagement and creating relationships with influencers who can help spread word of mouth about your brand or business.

I hope this post has given you some inspiration for your own link building campaigns in the coming years. The best thing about these strategies is that they can be adapted to fit any business or website, so there’s no need to worry about whether or not they’ll work for you!